Do Not Sell or Share

Under the CCPA, California residents have the right to opt out of the “sale” or “sharing” of their personal information. The CCPA defines “sale” broadly to include making personal information available to a third party for monetary or other valuable consideration. “Sharing” refers to making personal information available to a third party for cross-context behavioral advertising purposes.

These rights apply regardless of whether you have an account or business relationship with LightTrail. You will not be discriminated against for exercising your privacy rights.

LightTrail does not sell your personal information. LightTrail does not share your personal information for cross-context behavioral advertising purposes.

Our analytics platform is designed with privacy as a core principle. We do not monetize visitor data or make personal information available to third parties for advertising purposes. For complete details on how we collect, use, and protect your information, please review our Privacy Policy.

While we do not currently engage in activities that constitute a “sale” or “sharing” under the CCPA, we respect your right to opt out and provide the following mechanisms for you to communicate your preferences.

You may exercise your right to opt out of the sale or sharing of personal information through any of the following methods:

You may designate an authorized agent to submit an opt-out request on your behalf under the CCPA. If you use an authorized agent, we may require:

• Written, signed authorization from you designating the agent
• Verification of your identity directly
• Verification that the agent is authorized to act on your behalf

To submit an authorized agent request, contact us at security@lighttrail.com with documentation of the agent's authorization.

When you submit a data subject request (such as a request to know, delete, or opt out), we may need to verify your identity to protect your privacy and security. Verification may involve:

• Matching information you provide with information we already have on file
• Requesting additional documentation
• Using a third-party verification service

We will not fulfill a request if we cannot verify your identity or authority to make the request. We will notify you if we are unable to verify your request and explain any next steps available to you.

LightTrail honors the Global Privacy Control (GPC) signal. GPC is a browser-level setting that communicates your privacy preference to websites you visit. When we detect a GPC signal from your browser:

• We treat it as a valid opt-out request under the CCPA
• Non-essential tracking scripts, including analytics and marketing pixels, are automatically suppressed
• Only essential scripts required for security, load balancing, and session management remain active
• No further action is required from you

You can enable GPC in your browser settings or by installing a browser extension that supports it. For more information, visit globalprivacycontrol.org.

If you have questions about this page, your privacy rights, or wish to submit a request, you may contact us using any of the methods below. We will respond to verified requests within the timeframes required by applicable law.