Thousands of clicks.
One picture.
Heatmaps show where every click lands, which parts of the page get ignored, and how far visitors really scroll, on every page of your site, mapped automatically.
Simulated page and data for illustration purposes. Actual heatmaps are built from real clicks on your pages.
Averages describe traffic. They hide behavior.
Your find-a-doctor page had 48,000 visits last month. Time on page: 1:42. Bounce rate: 44%. All true, and none of it tells you what those 48,000 people actually did on the page.
A heatmap collapses thousands of sessions into one picture: where attention pools, where it never reaches, and where visitors try to interact with things that don't respond.
It's the difference between knowing a page underperforms and knowing exactly what to change on it.
What page-view counts can't show
See where every click lands, and what gets ignored.
Every element on the page, ranked by the attention it actually receives. Click maps settle design debates with evidence: the heat is either on the thing you built, or it isn't.
Element-level precision
Heat is attributed to real page elements (buttons, links, images), not just raw coordinates, so the picture stays accurate across screen sizes.
Ranked click share
A sorted list of what visitors interact with most, next to the map. The top of the list is what your page is actually for.
Segment the picture
Compare mobile against desktop, or campaign traffic against organic. The same page often tells two different stories.
Sample data for illustration purposes. Actual element rankings reflect clicks on your pages.
See how far visitors really scroll, and exactly where the page loses them.
Scroll maps show the true fold for your audience and the reach of every section below it. If your scheduling CTA lives where 12% of visitors ever arrive, that's not a conversion problem. It's a layout problem.
Reach by section
The percentage of visitors who see each part of the page, band by band, from the hero to the footer.
The real fold, per device
Where scrolling actually stops on mobile versus desktop, not where the design mockup assumed it would.
Placement decisions with evidence
Move the CTA above the drop-off point and measure the difference. Layout changes stop being a matter of taste.
make it past the fold
reach the provider list
ever see the scheduling CTA at the bottom
Sample data for illustration purposes. Actual scroll maps reflect visitor behavior on your pages.
Intent with no response, like a phone number that looks tappable, but isn't.
Dead clicks are visitors telling you exactly what they want: they tap, and nothing answers back. Each one is a found opportunity, because the demand is already on the page. It just has nowhere to go.
Every unanswered click, surfaced
Clicks on non-interactive elements are detected and ranked automatically. No configuration, no event tagging.
The highest-leverage fixes on your site
Making one dead element tappable routinely outperforms redesigns, because you're meeting intent that already exists.
From heat to session in one click
Jump from any dead-click hotspot to session replays of the visitors who hit it, and watch the moment for yourself.
Mobile visitors keep tapping the number in the header. It's plain text, so nothing happens. They came ready to call, and the page ignored them.
Tap-to-call. Found in one heatmap review; shipped the same afternoon.
Sample data for illustration purposes.
Every page on your site, mapped automatically.
No snippets to place, no pages to register, no waiting for a rebuild. From the moment LightTrail is on your site, every page starts building its picture. All thousand of them.
Zero setup per page
New service line page went live this morning? Its heatmap started this morning. Nothing to configure.
Maps that survive redesigns
Element-level attribution keeps historical comparisons meaningful even as layouts shift.
First-party and healthcare-safe
Heatmaps are built from aggregated interaction data on your own site. No third-party pixels, and sensitive fields are masked before anything leaves the browser.
Sample data for illustration purposes.
See your pages the way visitors do.
Book a walkthrough and we'll map a page together: clicks, scroll, and the dead clicks your visitors are already leaving behind.