Finally connect your ad spend
to real outcomes.
Leadership wants to know if the money is working. LightTrail connects ad spend to visitor actions with compliant attribution, down to the service line. See which campaigns drive appointments and which ones just drive clicks.
The question no one can answer.
“Which campaigns are actually driving appointments?” Healthcare marketing teams have been answering this question with fragments. Spend data lives in the ad platform. Events live in analytics. The connection between them, which campaign drove which service-line booking, disappears the moment your analytics stack strips UTM parameters for compliance.
LightTrail’s architecture means nothing gets stripped. The thread from ad click to appointment request stays intact. ROI reporting becomes a report, not a spreadsheet project.
- Spend data lives in your ad platform. Conversion data lives in analytics. They never meet.
- "Conversions are up 12%" but you cannot say which campaigns, which service lines, or which spend drove them.
- UTM parameters stripped or hashed before reaching your analytics platform.
- Budget decisions made on intuition, not on service-line ROI.
- Every conversion traces back to the exact campaign, channel, ad group, and content variant.
- Service-line attribution: Orthopedics booked 387 appointments from Google CPC last month.
- Full UTM parameter set preserved across the complete session, unbroken.
- Present ROI by service line to your executive team with confidence.
Total Ad Spend
$119K
Last 90 days
Appointment Requests
887
Attributed conversions
Blended ROI
+418%
Across all campaigns
Illustrative example. Metrics shown for demonstration purposes only and do not represent actual campaign performance.
Ask the question. Get the answer.
Instead of pulling reports and cross-referencing spreadsheets, you can ask Norman directly. “Which campaigns drove the most appointment requests last month?” comes back as a ranked breakdown with context, comparisons, and recommended actions.
Norman
AI analytics copilot
Which campaigns drove the most appointment requests last month?
Your top campaign last month was Ortho: Knee Replacement (Google CPC) with 387 appointment requests, representing a 621% ROI on $42K spend. Cardiology campaigns on Meta ranked second. Here is the full breakdown:
Orthopedics campaigns convert at 3.2x the rate of display campaigns for the same service line. Consider reallocating display budget to CPC.
Illustrative example. Norman responses and data shown for demonstration purposes only.
Four capabilities. One complete picture.
Campaign ROI reporting is the output. These are the capabilities that make it possible.
Campaign Attribution
Every click, traced to its outcome.
Full UTM parameter retention across the complete session. Source, medium, campaign, term, and content, all preserved. Every appointment request traces back to the exact campaign and ad that started the journey.
Platform: CampaignsFunnel & Goals
See exactly where your spend converts.
Custom funnel builder with multi-step definitions. Goal tracking for form submissions, appointment bookings, and phone clicks with service-line tagging. Drop-off reporting shows where visitors abandon and at what rate.
Platform: AnalyticsSignals
Close the loop with your ad platforms.
Compliant conversion signals to Google Ads and Meta Ads. Server-side event delivery without exposing PHI. Better signal quality means better automated bidding and better campaign performance on the next run.
Platform: CampaignsNorman AI
Ask the question leadership is already asking.
"Which campaigns drove the most appointment requests last month?" Norman answers in plain language with charts, service-line breakdowns, and recommended actions. No report building required.
Platform: NormanThe data your team has been asking for.
Full UTM
parameter set retained
Service-line
level attribution
Closed-loop
signals to ad platforms
Norman AI
on every report
Finally answer the ROI question.
Book a walkthrough. We will show you campaign attribution by service line, Norman answering your real campaign questions, and Signals closing the loop to your ad platforms.