Most analytics tools went dark to stay compliant: sampled data, stripped context, missing journeys. LightTrail lights up every step from first click to booked appointment. Compliant by architecture, with a BAA as standard.
Every ad click, session, and booked appointment on your site, connected into one compliant, first-party picture.
LightTrail ties every booked appointment back to the campaign and keyword that started it, with exact counts and city-level geography. Collection is first-party, so no proxy rewrites your data.
Explore CampaignsSession replay shows you where forms cause hesitation and buttons go dead. Names and form fields are masked in the browser before anything is stored.
Explore Session ReplayHeatmaps aggregate every click, scroll, and dead tap on every page automatically. One visitor's frustration shows up as a pattern worth fixing, not an anecdote.
Explore HeatmapsWhen a returning visitor books, LightTrail links their earlier anonymous sessions into a single timeline, so the ad that started the journey gets the credit, even days later.
Explore Web AnalyticsAsk questions in plain language and get answers with visualizations, built on the whole of your data.
Ask questions in plain language
Charts and graphs alongside text
Works on 100% of your data
No proxy layer, no data warehouse, no stitching project.
One script, live in minutes.
Journeys assemble automatically.
Plain answers on complete data.
Proxy-based tools reach compliance by throwing data away. Run one journey through that stack and see what survives.
Hundreds of journeys cross your site every week. Book a 30-minute demo and watch them light up: real journeys, real attribution, nothing sampled.