Every report.
Deeper than you have seen before.
Norman AI Reports is embedded directly in every major LightTrail report. One click generates a complete analytical brief with charts, behavioral patterns, and strategic recommendations built from your complete session and attribution data.
Not a text stream. A full structured report with visualizations, segmentation, and prioritized action items, generated on demand.
Generating report...
A complete brief for every question you have.
Norman AI Reports covers every major report type in LightTrail. Select a category and explore the specific analyses available within each.
Understand how visitors move through your site from first touch to conversion.
Select a report type to preview
High-level view of all visitor paths, average session depth, and conversion rates by journey type.
Representative example. Actual output varies based on your data.
Give your analyst superpowers.
Every Norman AI Report follows a consistent structure designed to be shareable, actionable, and immediately useful to marketing leaders and digital teams.
Executive Summary
A plain-language overview of what the report found. Written for stakeholders who need the answer, not the method.
Key Metrics
The numbers that matter most for this report type, with period-over-period context and directional signals.
Data Visualizations
Charts, graphs, and tables chosen by the AI based on what best represents the underlying data. Not templated.
Pattern Analysis
Behavioral patterns surfaced from the full dataset. What your visitors do, when they do it, and what it predicts.
Strategic Recommendations
Specific, prioritized actions derived from the data. Not generic advice. Tied directly to the patterns found in your report.
Action Items
A numbered list of next steps your team can act on immediately. Ordered by estimated impact.
One button. Every report. No extra setup.
Norman AI Reports is built directly into every major report in LightTrail. No separate tool, no export required, no prompting. Open a report, click Analyze, choose the insight type that matters to you right now.
Open any report
Navigate to any major report in LightTrail. Journeys, Funnels, Campaigns, or Retention.
Select an analysis type
Click the Norman AI panel. Choose the type of report that answers your current question.
Receive a complete brief
A full structured report with charts, insights, and strategic recommendations is generated in seconds.
Reports that used to take days. Done before your next meeting.
Every insight in a Norman AI Report is the kind of analysis that previously required a data analyst, a BI tool, and a few days of calendar time. Now it runs directly in your LightTrail dashboard in moments.
See Norman AI Reports in action.
Book a walkthrough and we will run a live AI report against your own data. See the full structured brief, the charts, and the recommendations built on your complete session and attribution data.