Ask your data anything.
Get answers, not dashboards.
Norman is LightTrail's AI analytics copilot built for healthcare marketing teams. Ask questions in plain language, get answers with visualizations. Norman works on your complete session and attribution data, so insights reflect everything your site actually captures.
Illustrative conversation. Actual Norman responses are generated from your organization's data.
Any platform can add AI. The answers depend on the data.
AI is only as useful as the data behind it. If session context, attribution details, or geographic signals are incomplete, the answers will be too. Questions like "which service lines convert best?" or "where are our highest-value visitors?" need the full picture to produce useful answers.
Norman is built on LightTrail's complete, HIPAA-compliant dataset. That data completeness is what allows it to answer questions that analytics AI built on partial data cannot.
Norman's answers are only as useful as the data behind them. That is why LightTrail built the analytics platform first, and the AI second. Every query Norman answers is run against a complete, HIPAA-compliant dataset.
The same questions. More complete answers.
Conversions are up 14% overall. Service-line breakdown is not available.
Orthopedics: 12.4% conversion rate. Cardiology: 8.1%. Based on 94,847 complete sessions.
Geographic breakdown is unavailable for this dataset.
Philadelphia (19103-19148) accounts for 34% of scheduled appointments.
Campaign data is limited. Paid search appears to be the top channel.
Google Ads drove 847 orthopedics conversions at $62 cost per conversion.
Traffic declined but the root cause could not be determined from available data.
A landing page change broke the scheduling form flow. 2,341 sessions abandoned at that step.
Representative examples. Actual Norman responses are generated from your organization's data.
Six ways Norman surfaces the signal.
Norman is not a chatbot layered over a reporting tool. It is the connective tissue across every LightTrail capability, answering questions that span journeys, campaigns, funnels, and conversions in a single response.
Natural language queries
Ask questions the way you would ask a colleague. No query language, no dashboard configuration, no data exports needed.
Visual answers
Charts, graphs, and trend lines rendered alongside text. Norman selects the right visualization for the question you asked.
Full-context analysis
Norman queries the same complete dataset your dashboards use. When data is complete, the answers are complete.
Journey summaries
Ask Norman to describe the visitor path that leads to conversions. Plain-language summaries of complex multi-session behavior.
Campaign comparisons
"Compare paid search and email for orthopedics conversions this quarter versus last." One question. Complete, attributed answer.
Anomaly explanations
When something changes, ask Norman why. Session drops, conversion spikes, traffic shifts. Norman surfaces the cause, not just the signal.
The questions your team actually asks.
Select a question to see how Norman responds. Every answer is built on complete session data, complete attribution, and complete geographic context.
Try a question
Illustrative example. Actual Norman responses and visualizations are generated from your organization's data.
One AI. Every capability. One question away.
Norman connects your campaigns, journeys, funnels, and conversion data into a single conversational interface. No context switching. No tab-hopping between dashboards.
Norman as your attribution analyst
Ask which campaigns, channels, and ad groups drove the most service-line conversions. Norman cross-references UTM data with session paths and conversion events to give you a complete attribution story.
Norman as your journey guide
Ask Norman to summarize the paths that lead to conversion. It identifies drop-off patterns, session sequences, and the pages that correlate with appointments booked.
Norman as your anomaly detector
When something shifts in your data, ask Norman why. It surfaces the signal, traces it to a likely cause, and tells you what changed. No digging through dashboards required.
Ask. Analyze. Act. Instantly.
No dashboards to build. No exports to run. Ask a question and get an answer with supporting data in seconds.
Type any question in plain language. No query language, no training, no filters to configure.
Norman surfaces the answer with the right visualization for the data and the question.
Take the insight straight to your team. No data export, no translation layer, no waiting.
See Norman in action.
Book a walkthrough and we will show you Norman answering real questions about your site data, powered by complete session and attribution context.