Norman AI walkthroughs, compliance deep-dives, service-line analytics frameworks, and practical guides for teams navigating HIPAA-compliant analytics.
Nexus has evolved into a broader, deeper healthcare analytics platform. LightTrail is the new name that reflects what it now delivers: end-to-end visibility from first impression to booked appointment, on a complete HIPAA-compliant first-party dataset.
Last-click attribution is hiding your best marketing channels. Here's why healthcare needs a different measurement framework, and how the teams that figure it out will define the next decade.
Healthcare marketing teams replaced their analytics. They kept their blindfold.
HHS published a 125-page Notice of Proposed Rulemaking on January 6, 2025. It's the most significant proposed overhaul of the HIPAA Security Rule since the original publication in 2003, and most organizations haven't read it. That's a problem.
Healthcare marketers fixed their tracking pixels to comply with HIPAA, but in the process, many quietly broke the analytics they depend on for budget, attribution, and strategy.
Every post on LightTrail Insights connects to a real challenge facing healthcare marketing and analytics teams.
Book a walkthrough. We will show you Norman answering your actual questions, attribution by service line, and a compliance architecture your security team can approve.