Feed your ad platforms
the data they need.
Signals closes the loop between LightTrail's analytics and your ad spend. Compliant conversion events delivered server-side to Google Ads and Meta Ads. No PHI transmitted. Better signal quality means better bidding and campaigns that actually learn.
Incoming Events
Signal Processing
Delivered To
Illustrative example. Events, signal counts, and processing steps shown for demonstration purposes only.
Complete the loop. Without the compliance risk.
Ad platform optimization depends on conversion signal quality. Signals gives your platforms the data they need to bid smarter, without any PHI ever leaving LightTrail.
Compliant Conversion Signals
Send conversion events to Google Ads and Meta Ads without exposing protected health information. Every signal is validated against HIPAA requirements before it leaves the system.
Server-Side Delivery
Signals bypass the browser entirely. No client-side pixels, no third-party scripts with access to visitor data. Events are transmitted directly from LightTrail's servers via the ad platform APIs.
Audience Signal Sharing
Let your ad platforms learn from real conversion patterns. Better signal quality means smarter automated bidding, more efficient spend, and campaigns that continuously improve on outcomes.
Closed-Loop Attribution
From the ad click that brought the visitor in, to the conversion event sent back out. Signals closes the loop so your ad platforms can optimize on real outcomes and learn which campaigns are performing.
From conversion event to optimized bid.
Signals is fully automated. Once configured, every qualifying conversion event flows through the pipeline without manual intervention.
Conversion fires
A visitor completes a conversion action: appointment request, form submission, or phone click. LightTrail captures the event with full session context inside your analytics.
Signal constructed
Signals builds a clean conversion event from the internal record. Campaign attribution stays in LightTrail's analytics. Only the compliant conversion data moves forward.
Compliance validated
Every signal is checked before transmission. No patient identifiers, IP addresses, proscribed combinations, or protected health information is included. If a payload does not meet requirements, it does not leave the system.
Server-side delivery
The validated signal is transmitted directly to Google Ads and Meta Ads via server APIs. No browser involvement, no third-party pixel exposure. The loop between your analytics and your ad spend closes.
What Signals sends. And what it keeps out.
Every signal delivers a compliant conversion event to your ad platforms, and excludes every piece of data that would create a compliance issue. The separation is architectural, not manual.
Compliant conversion delivery
Signals sends conversion events that let your ad platforms optimize bidding and measure campaign performance, without exposing any protected health information.
Conversion event context
Each signal carries the conversion event type so your platforms can optimize on the actions that matter most to your organization.
No PHI by architecture
Patient identifiers, email addresses, IP addresses, and device IDs are excluded from every payload. They are never part of the signal to begin with.
Server-side validation
Every signal passes a compliance check before it leaves LightTrail. If a payload does not meet HIPAA standards, it does not get delivered.
Conversion captured
Full session context retained inside LightTrail
Compliance validated
PHI and proscribed combinations removed
Signal delivered
Clean conversion event sent server-side
Never Included
Live for Google Ads and Meta Ads.
Both integrations are live and production-ready. Each delivers signals via the platform's native server-side API, bypassing browser-based limitations and tracking prevention.
Google Ads
Conversion signals via Google Ads API
Signals delivers conversion events directly to Google Ads through the Google Ads API Measurement Protocol. Enhanced conversion data improves Smart Bidding accuracy and gives your campaigns the signal quality to optimize on real outcomes.
Meta Ads
Conversion events via Meta Conversions API
Signals connects to Meta through the Conversions API (CAPI). Server-side delivery bypasses browser-based restrictions and ITP, giving Meta's algorithm richer, more reliable data to optimize campaigns and build lookalike audiences.
Collect. Validate. Deliver. Instantly.
The path from a conversion event in LightTrail to an optimized bid in your ad platform takes seconds. Every step is automated, validated, and HIPAA-compliant.
LightTrail captures every conversion with complete session context inside your analytics. Full campaign data stays in your reporting, where it belongs.
Every signal payload is checked before it leaves LightTrail. No PHI, no identifiers, no protected health information reaches any ad platform.
Validated signals are sent server-side to Google Ads and Meta Ads. Better data quality means better automated bidding and campaigns that actually learn.
Feed your ad platforms the data they need.
Book a walkthrough and see Signals delivering compliant conversion events to Google Ads and Meta Ads in real time, with no PHI ever leaving LightTrail.