Nexus is now LightTrail.
Same team. Same architecture. Same HIPAA-compliant platform your organization relies on. The name changed because the product outgrew it.
“Some products find their name before they find their full scope. Nexus was one of them.”
When we built Nexus in 2023, the brief was specific: give healthcare marketing teams a HIPAA-compliant analytics platform that didn’t force them to choose between staying legal and having data they could actually use.
It worked. And then it kept growing. Campaign attribution. Ad platform signal management. Visitor journey visualization. AI-powered analysis running on a complete first-party dataset. The platform that exists today is a different product in scope.
LightTrail illuminates the path from first ad impression to booked appointment — the full trail of interactions healthcare marketing teams need to see to make informed budget decisions.
Everything you had. Plus everything you need.
Every Nexus capability is still here. LightTrail adds the features healthcare marketing teams have been asking for.
Web Analytics
Complete visitor journeys, exact counts (no sampling), city-level geographic precision — all within first-party HIPAA-compliant infrastructure.
Campaign Attribution
Full multi-touch campaign attribution connecting ad spend to real visitor actions. UTM management, channel performance, and ROI in one view.
Norman AI
Ask your data anything in plain language. Norman works on your complete first-party dataset, not a filtered subset.
Conversion Signals
Send HIPAA-safe conversion signals back to Google Ads, Meta, and more — closing the loop between ad platforms and actual outcomes.
The name is new. The foundation is not.
LightTrail has been running in production with enterprise health systems. The rebrand reflects the distance between where the product started and where it is now.
Same Architecture
First-party HIPAA-compliant infrastructure. No third-party analytics platforms downstream. No filtering that strips context.
Same Team
Built by the same people who have been working at the intersection of healthcare marketing, HIPAA compliance, and analytics engineering since 2023.
Same BAA
Your existing Business Associate Agreement carries forward. Every LightTrail customer receives a signed BAA as standard — no separate negotiation.
Same Data
All your historical data, visitor journeys, campaign records, and reports are exactly where you left them. Nothing was migrated or reset.
Ready to see what LightTrail
can do for your team?
Book a walkthrough and see the full picture: complete visitor journeys, campaign attribution, and city-level geographic data — all inside a HIPAA-compliant architecture.