Web Analytics
User journeys, funnels and goals, conversion actions
Campaigns
Attribution, UTM management, channel performance, ROI
Norman AI
AI analytics copilot with natural language queries
Norman AI Reports
Deep AI analysis embedded in every report view
Signals
Conversion signals to Google Ads, Meta, and more
Compliance & Privacy
HIPAA-compliant by design, BAA included as standard
Prove Campaign ROI
Connect ad spend to real visitor actions
Track the Visitor Journey
Full story from first click to conversion
Eliminate Compliance Risk
Analytics your compliance team will approve
Move Beyond Proxy Analytics
Complete data without the proxy tradeoffs
Blog
Insights on healthcare analytics and marketing
About
The team behind LightTrail
Security
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Security and Compliance Overview

Start your security review without a sales call.

Download the full Security and Compliance Overview document. Everything your compliance team, IT security, and legal counsel need to begin an internal review.

What's inside

Compliance architecture

How LightTrail's HIPAA-compliant architecture works at every layer, from data collection to storage and access.

Infrastructure and encryption

Tenant-level data isolation, AES-256 encryption at rest, TLS 1.2+ in transit, and infrastructure-as-code audit trails.

BAA and security questionnaire answers

BAA coverage details and answers to the most common security questionnaire questions from healthcare procurement teams.

HIPAA CompliantBAA Included7-page PDF

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